YES! Fixing broken links has long stood as an SEO best practice.
Have you run into certain situations where you’ve fixed a broken link and nothing happened, you’re not alone in this? In today’s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits.
Beginning things with understanding the basic stuff first – the introduction.
Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can give you a rankings boost you want for your website.
When a page 404s when these links break and do not connect, when they go to a page that doesn’t work, those link signals don’t have a chance to pass anymore, and that can start hurting your SEO.
So that’s why fixing broken links is a good practise to regain that link juice and get that ranking benefit that Google is looking for. So today we have understood why back linking is important, next week find out more on this agenda by understanding techniques on how to fix broken links.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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