How Does Digital Graphic Design Differ From Web Design?

Digital graphic design and web design are two factors that are very important for a business. If we try to sum up all the points that are connected to each one of them, we will come up with some similarities between digital graphic design and web design. For instance, both of them require you to have a good knowledge of graphics, typography, and the basic principles of designing.

But, no matter how many similarities one can come up with. There will always be a large number differences between digital graphic design and web design. Both of these are two different areas of designing and they obviously require different sets of skills and expertise. In this article, we will try to highlight the differences between the two.

1. Website design has a continuous relationship with the audience but digital graphic design does not

Digital graphic design usually is a one-time thing. The designer does all the research work and considers the thought process of the target audience before coming up with a design. But website design is kind of different. A designer might have to change the design if it is not liked by the visitors. The website of a business is very important. It is responsible for bringing in a number of customers for the business. Hence, there is no chance of compromising with it in any way. So, if visitors don’t like the design and complain about it or the bounce rate of the site is too high. It's time to change the design.

2. Website design is a long-term process

Website design is a long-term process as compared to digital graphic design. In the case of the latter, once the designer presents the design and it is approved his job is pretty much done. But that is not the case with website designing. The work to be done on a website never really comes to an end. There is always a new product to be added in case of an ecommerce site, you might have to add a new CTA or the existing CTA might be rewritten, you might also have to update the navigation to increase the rate of conversion, and much more. While a graphic designer’s main focus is creativity, a web designer focuses on how to make all the designs work together.

3. Website designers need to consider the loading speed of the site and the size of the files

Website designing is all about the aesthetics and the ideas along with optimization. All the parts of the website like the images, graphics, animation, and other graphic elements have to be small so that they can load on any device instantly. If a website designer fails to make this happen, the website will provide a bad user experience which in turn will lead to an increase in the bounce rate. In the case of digital graphic design, the designer doesn’t really have to be worried about the size or the time that the graphic will possibly take. Their only job is to use their creativity to come up with something that is unique and appealing for the target audience.