SOCIAL MEDIA METRICS TO FOCUS FOR YOUR CAMPAIGNS

A social media strategy and its worth are measured very differently and you will be surprised by how many marketers don’t think to look past the data found on the ‘Overview’ tab. While no one would argue about the importance of keeping track of some small but important stats, there’s more valuable intelligence to be gathered by doing a deeper dive into them.

Let us today look at how Facebook metrics must be tracked for each one to boost brand awareness and improve social media ROI.

Facebook Metrics – The basics of social media

Facebook – owned by the parent company Meta is still the most popular social media network out there according to Statista despite competition from newcomers like TikTok and second-place YouTube platforms.

For businesses, Facebook offers a wide range of advertising options that are highly targeted and have a broad reach.

Facebook – Engagement

Engagement helps measure the number of times people took an action on your post you had posted. Actions include clicks, shares, comments, or reactions. This is a very valuable metric to gauge how much your audience likes your content.

Facebook – Reach

Reach helps indicate the number of people who have seen your post. Any changes to Facebook’s algorithm have made it more difficult to have messages seen organically. So, even if a business has a large number of followers on Facebook, it doesn’t mean its posts will be visible to many of them.

Facebook – Impressions

While reach is the number of people who saw your post, impressions are the number of times your post was actually seen. So, if an individual saw a single post on three different occasions, that individual represents an increase of one in the reach figure and an increase of three in the impressions figure. So, that’s what are impressions for you.

Facebook – Page Likes and Followers

Facebook likes and followers are important audience measurements. Likes are people who have identified themselves as a fan of your page creating interest, but a follower for your page is like a user who has the desire to see posts from your pages on their personal newsfeeds.

Upgrade your social media analytics powers!

If you use social media marketing it is essential to understand the data behind the content, so allow us to help you assisting this work and helping you increase brand visibility.