Web Design – The Top 7 Trends Of 2013

Web design trends change at the drop of the hat. While the scenario is very unpredictable, there are certain trends that you can safely predict considering the present conditions. If you are a part of the web design industry, here are 7 trends that you should be prepared for in 2013.

Responsive design

With smart phones and other Internet enabled handheld devices taking over the market, websites need to be made compatible to the small screens. Gone are the days when website owners got two websites designed, one for small screens and one for computers. Today, responsive design is the trend. When designed using responsive architecture, websites render well on all screen sizes without undergoing any kind of distortion. In 2013, more and more websites are going to be designed using responsive principles.

White website designs

Web hoppers prefer white websites with clear text and relevant images. White website design is the concept of using a lot of white or blank spaces on a web page in order to draw attention towards content. These designs are the most SEO friendly as well.

Infographics

The use of infographics is another major trend that is quickly catching on. Most of the top hundred websites on Alexa ranks use these pictorial representations to convey large quantities of content within small spaces. SEO is also partial to infographics.

Flash no longer

In 2013, do not use Flash for web design. The trend is out and Flash is unsuitable for SEO purpose as well. HTML5 and CSS3 have taken the place of honor in the field of graphics. So, concentrate on these designing platforms. Use Flash only if you need high end graphics.

Decorative typography

Typography is the art of playing around with different kinds of fonts. In 2013, dynamic typography is going to be a new and upcoming trend, especially because the concept of white websites is taking hold. Get creative with fonts and add a special zing to the page.

Skeuomorphism

Skeuomorphism is nothing but camouflage. It is the art of presenting one element in the design in form of another, but still conveying the required meaning. For example, you can use the picture of telephone or envelope to depict the Contact Us icon on the web page. Come up with such creative icons and you shall be deemed trendy.

Gamification design

Gamification is a new concept that is steadily gaining a lot of following. Essentially, this is the concept of creating a video gaming kind of user experience on a website. For example, you could challenge the visitor to perform a particular action on the website and offer a reward when he does perform it. You could offer points for purchasing goods from the site and put up a scoreboard with names of customers with maximum points. You can incorporate milestones and several other such philosophies that can be borrowed from video games.

Besides these trends, some of the other predictions are vertical scrolls, use of large icons, social media integration and the growing importance of the upper fold of the page. Keep up with the trends and create a positive impression.

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