Yet, they comprise less than 20% of the country’s total population. Nevertheless, it is estimated that India’s internet users will soon become the world’s largest web base, after China.
As consumers become more aware and connected; as they access the Internet for more and more activities- from shopping to entertainment to news and social interaction, consumers are being exposed to information almost instantly. To cater to the new breed of ‘digital’ consumers, brands have to tailor their advertising, interaction and engagement strategies accordingly.
Another important reason which has contributed to the growth of digital marketing in India is the start-up culture. Whether working professionals, consultants, entrepreneurs or e-schools, they are all part of a new ecosystem wherein they promote and market themselves with the most cost-effective and most modern strategies.
Digital marketing offers the cost-effective advantage. Compared to conventional media such as TV, Radio, Banners and Print, the cost of customer acquisition, cost of customer reach in Digital Marketing is significantly less. Thanks to the flexibility to create, optimize and promote the content on multiple platforms such as mobile, desktop and personal computers, Digital Marketing has emerged as a more economical and powerful medium of brand promotion.
However, for some businesses, especially more traditional marketers, ‘digital’ is simplistically taken to mean ‘our website’ or ‘our FB page’. Digital marketing today is about many more types of audience interaction than website or email…
In practice, digital marketing includes managing different forms of online company presence and presences such as company websites, mobile apps and social media company pages. This is in conjunction with online communications techniques including search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites. It’s about sharing videos, blogs and white papers; it could involve memes, augmented reality and chat bots. Most challenging of all, digital marketing evolves every day — across platforms, tools and technology.
It takes a multi-disciplinary brand agency with branding, design and communication capabilities, complemented by up-to-date knowledge of digital techniques and platforms to create a winning digital marketing strategy — tailored to suit individual business needs and brand objectives.
Interics Digital is a full-service digital agency and graphic design studiothat stays ahead of the curve with creative ideas and compelling execution. Make Interics Digital your “Online Brand Custodian” — and experience the power of strategic digital marketing solutions for a stronger, more attractive and effective digital presence. www.intericsdigital.com.