They are small; they are cheap; and they are creative. Postcards have long been used in marketing businesses for the simple reason that they are versatile. Even though your budget is really tight, you can still easily squeeze in this card on your campaign. Startup and established businesses alike can take advantage of this simple but effective tool.
Marketing postcards are quite easy to create. You don’t have to be an expert designer to produce them. There are templates you can use to make the design process so much easier. You can look at online printing sites for their free templates. When you find the one that you want, you can easily download it for free. However, if you want a professional-looking design, you can always ask the help of a graphic designer. Research well to find the right designer that will give you the best job. Once your design is done, you are ready for printing.
You have two options in printing your cards: do it yourself or hire a printing company. If you want to do it on your own, make sure that you have a good printing machine, ink, and paper. This will help you ensure that your cards will still look impressive and high quality. If you opt for a profession printer, make sure you hire the best one out there. It will help to do a research first to guarantee that you will be hiring the one best suited to your need. You can also read reviews or ask for referrals to make the selection process easy.
Aside from the standard promotion of printed postcard, there are other ways you can use your card. Here are some of these ways:
1- As package inserts or labels. When sending a package to your target audience, you can send your card along with it. You can scribble a quick note on the card to show the recipient that the package is meant especially for him or her.
2- As displays in tradeshows and other events. You can bring along your cards during tradeshows. You can place them on your booth for people to see. You can even hand them out on the event for people to bring home with them.
3- As stuffers. You can always put your cards in conference bags. With a personal message, the card will serve a reminder to your customers about your business.
4- As a product or service information sheet. When you want to introduce a new product or service, your postcards will help you do that. Just make sure that you include only the important details so you don’t overcrowd your card. You can use bullet points to enumerate a lot of details and you save space.
5- As an introductory material. When you seek to introduce your business to prospects, you can create visually appealing and exciting custom postcards to do that. Just make sure that your cards represent your business best.
It may seem overwhelming and intimidating at first to create your own printed postcards, but once you get the hang of it you will realize how fun and exciting it is to create these cards. Postcards are indeed still effective these days. Why don’t you include them in your marketing program so you can see the benefits they will bring to your business?