Freewheel Introduces The Beeswax Inventory Desk

FreeWheel, a leading worldwide technology platform for the television advertising market, has announced its most recent innovation: the Beeswax Inventory Desk. Using FreeWheel's Beeswax technology, this game-changing product seeks to make it easier for buyers, including agencies and advertisers, to obtain premium video ad inventory.

The Beeswax Inventory Desk functions as an inventory curation service, allowing for a more effective relationship between buyer demand and premium video ad supply. It meets major industry demands by reducing friction, increasing the return on marketing spend for advertisers, and improving the viewer experience.

The Beeswax Inventory Desk offers customers a streamlined path to premium video supply, removing the hurdles of locating inventory and developing partnerships with top suppliers. This curated service provides quality video ad inventory suited to campaign objectives with automation and efficiency, resulting in faster activation and optimized supply paths.

On the sell side, publishers profit from the ability to broaden demand sources and generate new revenue streams. The inventory curation service streamlines the process of matching supply with buyer demand on the Beeswax platform by managing all operational tasks on behalf of publishers.

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