How Integrating a CRM with Marketing Automation Will Help You Boost Sales

Over the years, marketing techniques have enhanced sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you draw leads to your landing pages with enticing content strategies and automated tools. From there, you can slowly nurture them until they're ready to buy. Techniques such as list segmentation, personalized follow-up platforms and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing that is maintaining lead data and following up with them are both labor intensive and time-consuming. If you can agree with any of the following, then you need integration of CRM to your automated marketing platforms. Most businesses understand that customer relationship management (CRM) is a way only for archiving and organizing customer data to make it accessible and usable for marketing, and in this way to increase customer satisfaction .

As far as automation is concerned marketers understand that marketing automation is a way of making marketing tasks easier and more effective, they never think of using the power of CRM with their marketing automation strategies. The only perception nowadays businesses have made is "Marketing automation refers to the software technology that exists with the goal of automating marketing actions" but is somehow far beyond it actually and can be used in a more effective way when it makes a hybrid with other technologies

The Combination of Marketing Automation and CRM :

Many companies and the marketing professionals don't understand the benefits of integrating CRM with marketing automation. Those benefits can be game changers for small, medium-size and large businesses. Metrics from Salesforce and other marketing reports has already proved it with stats that:

• Marketers have integrated marketing automation with CRM primarily to boost revenues
• Companies using marketing automation with CRM for lead nurturing has experienced a drastic change in increased qualified leads.
• Marketing automation increases sales productivity when used with CRM

How Can integrating CRM to Marketing Automation Help Your Business?

Businesses that have combined CRM and marketing automation see a positive return on investment within a short period of time. There are several reasons:

• Enhanced lead nurturing: For most of the marketers, lead generation takes precedence over lead nurturing but you need to nurture your leads to effectively move them through the sales pipeline and to close more sales. When you integrate CRM with marketing automation, you can automatically send relevant content in response to actions your leads take. This dramatically increases qualified leads, conversions and sales.
• Increased business intelligence: The automation tools you use captures key customer data For example, an automated CRM program will tell you what pages customers have viewed, how long they stayed there, what content they downloaded, and what forms they filled out. You'll gather similar data about the emails you send. Simply stated, the more you know about your customers, the more relevant and personalized your communications with them will be.
• Effective Lead prioritization : A efficient marketing automation software integrated with CRM can assign scores to your leads based on basis of their online behavior, and in this way, tell you which leads are most likely to make purchases. That means you'll be able to focus your sales team's efforts on the most qualified leads, and therefore to close more sales.
• Shorten Sales cycle: The longer it takes your business to move leads from window shoppers to loyal customers, the less money you'll be able to make. When you integrate automation with your CRM, you'll be able to send content that's more relevant and more effectively answers customer questions and removes barriers to sales, thus closing sales more quickly and increasing your revenues.
• Effectively measurement of ROI : by itself, CRM software can't measure with precision which of your marketing actions were most effective. When you add marketing automation, you can dive deep into your marketing data to learn what strategies are working, which needs revamping, and which you should abandon. That means your marketing program will become more effective over time, and that you'll be able to close more sales.

As noted above, bringing together robust CRM software with smart marketing automation can be a game changer for your business, but it's not the only one. To learn more about the ways our marketing automation works, CRM development and integration services will help you increase qualified leads, drive sales and grow your business, give us a call today @ +1408 471 9219 or contact us for FREE GAP ANALYSIS of your marketing automation strategies.