Mobile App Development Guide for New Businesses

We understand that the world is going through a lot of things right now in the post-pandemic era. The economy is tight and it is hard to move money around in current times. If you are courageous enough to start a business in the post-pandemic environment, consider staying away from the old ways of doing a business. Times have changed, people have changed, and so has the way of reaching out to consumers as a business. One of the most easy and effective ways of doing a business these days is through the digital manner.

Mobile Applications, websites, and web portals are one of the best ways of carrying out a business online. If you are interested in running a business and reaching out to millions of people online, investing in mobile app development will possibly be the best thing for your plans. In this blog, we will share a whole guide for getting a mobile app built (Of course! From the best minds) for your business. Achieve your business objectives and milestones while giving your prospects and consumers the best service possible.

The Most Important Part!

Let’s address the elephant in the room and talk about how you are going to move forward with your mobile app’s development. First and foremost, you need to have a set of goals and expectations from your mobile application. To have that, you need to ensure that you have a MIND-BLOWING idea for an app.

Remember! There are thousands of mobile applications out in the market, and you need to have an idea that sets you apart from them. In order to gain an audience and a loyal consumer base, your idea should be based around fulfilling the needs of the consumers. If your idea is a solution to a problem that does NOT exist, chances are, your consumer base will not exist either. Your idea should solve a problem that can change the lives of millions of people.

A Treat for Your Customer’s Eye

Beauty lies in the eye of the beholder? Not in the digital world, or at least not in the world of mobile applications. Your app should be pleasing to the eyes and not too tacky or unbearable. Visuals and graphics matter a lot more than they are given credit for. If your app is not visually appealing, you won’t be able to make big bucks.

The world has changed along with the needs of the target audience. A mobile application that is designed neatly with great attention to every detail will have a higher conversion rate than an application with just content and little-to-no visual appeal. If you are planning to have an app for your business, hire the best mobile app designers in UK to make your app amazing to be looked at.

Why Visuals Matter in a Mobile Application?

It’s All About The First Impression

When you open an app, the first things you see are the visuals. They decide if you’ll keep using the app or just leave. Nice pictures and grey designs make you want to explore more and try out all the cool stuff. Having an app with appealing visuals and design can turn your business around significantly. However, it is also important to remember that the app should also not be about the visuals and should have a good portion of well-written content.

Making It Fun to Use

It’s not just about what an app does; it’s also about how it feels when you use it. Good-looking designs make using the app more fun and easier. You just tap and swipe without getting confused.

Reminding You of the Brand

Colours, logos, and how things look remind you of the brand. A great-looking app that fits with what the brand stands for makes you trust it more and keeps you coming back. It is important to establish a brand image in the mind of your prospects and consumers that makes them stick to your products and services.

Quickly Sharing Info

Visuals and designs play a key role in making your consumer remember your brand. Nobody likes to remember paragraphs of content, and they would rather remember you for the photos, videos, graphics, and unique designs on your app. This makes it easier for your consumers or target audience to share information about your app with others.

Making You Feel Connected

Visuals, logos, and photos keep people connected to a brand. Just like the Nike symbol has made you think about the brand every time you see a “check”, your brand symbol or logo on your app, will make your customers think of your brand every time they see something similar.

Helping You Decide to Buy

If an app looks good, you’re more likely to buy stuff from it. Studies show people like buying from good-looking apps. Cool pictures can make a big difference in how much people buy.

Works on All Devices

No matter if you use a phone or a tablet, good pictures make sure the app looks great on any screen. That makes it easy for everyone to enjoy the app, no matter what device they’re using.

Must-Have Features in a Mobile Application

Intuitive User Interface (UI) & User Experience (UX)

A user-friendly interface is crucial. Your app should be easy to navigate, intuitive, and visually appealing. Smooth transitions and a logical layout enhance user experience.

Registration & User Profiles

A simple registration process and the option for users to create profiles enable personalised experiences. Allow users to manage their accounts, preferences, and settings.

Push Notifications

These keep users engaged by providing updates, alerts, and personalised messages. However, ensure they are used judiciously to avoid overwhelming users.

In-App Search and Filters

Facilitate easy content discovery with a search function and filters. Users should quickly find what they’re looking for within the app.

Social Media Integration

Enable users to share content, log in, or connect with friends through social media platforms. This enhances user engagement and facilitates a broader reach.

Security Features

Implement robust security measures to protect user data and maintain trust. Use encryption, secure authentication, and regular updates to safeguard information.

Feedback and Support Mechanism

Allow users to provide feedback, report issues, or seek help easily. A responsive support system improves user satisfaction and loyalty.

Offline Functionality

Offline functionality is crucial for your mobile application. You need to ensure that the team of mobile app developers you hire, can make mobile apps that offer offline functionality of your app to some extent.

How Mobile Apps Make Money?

Let’s get down to business and talk about money!

There is no doubt that mobile applications can make businesses crazy amounts of money if everything is done right. From ads to subscription models, there are tons of ways through which mobile applications make money for you. Here are some ways mobile apps can help your business generate revenue:

In-App Advertising

Advertising is one of the most common ways mobile applications generate revenue from. You can utilize your business space to promote other products and services and charge for it. Studies have found that some mobile applications and websites across UK make more money from In-App Advertising. You can go for Banner Ads, Interstitial Ads, Native Ads, or Video Ads.

In-App Purchases

In-App purchases are a great way of selling products and services through an app. If your business model is based around selling products, an app can give great flexibility to your consumers to shop.

Freemium Model

Freemium model has worked amazingly for many businesses across the globe.

In this model, basic app functions are free, but users pay for premium features or content. This feature allows users to experience the app before deciding to upgrade.

Subscription Services

Whether it is Netflix or Amazon Prime, subscription services through mobile applications have been a hit. It is one of the best ways your business can generate revenue consistently.

Sponsorships & Partnerships

Partnering with other businesses, influencers, and brands can help your app grow more in terms of audience. Even though it is hard to achieve sponsorships in the early days of your mobile app, once you do, it can open up opportunities for generating tons of money.

Licensing

Licence the app’s technology, content, or brand to other companies. This is a smart way of making money while letting other businesses benefit from your innovation.

Crowdfunding

Seek funding from users or interested parties to develop or maintain the app. Crowdfunding has helped many businesses grow significantly, and is a great way of keeping your business afloat.

White Labelling

Develop an app that can be rebranded and resold to other businesses or individuals. Think of the future and always be open to new ideas to achieve success.

E-commerce Integration

Enable users to make purchases directly through the app. This can be a game changer for your business. Everybody relies on their phones nowadays to buy even the smallest things. Take advantage of that and allow your consumers to make purchases from the mobile application.

Each app and its target audience might respond differently to these monetization strategies. A successful app often combines multiple methods to create diversified revenue streams while considering user experience and value delivery. Do not put all your eggs in one basket and explore different strategies to make money from your mobile app.

Hire Mobile App Developers to Make it Happen

If you want to achieve your business goals with the help of a mobile app, you need a team of mobile app developers to make it happen. Mobile App Experts’ guidance can help you sidestep potential pitfalls. Here’s what to consider when seeking app developers for your project:

Check Their Portfolio

Evaluating the developer’s portfolio provides a glimpse into their past work quality. Look for apps they’ve crafted that align with your project’s complexity or industry. This scrutiny reveals their technical prowess, design finesse, and overall expertise.

Prior Experience

Examine the developer’s track record in app development, particularly within your required platforms or technologies. Seasoned developers tend to navigate challenges more adeptly, promising a smoother development journey for your app.

How They Communicate

Seamless communication is the cornerstone of a fruitful development partnership. Confirm the developer possesses strong communication skills and promptly answers your questions. Clarity and responsiveness facilitate understanding your needs, resolving concerns, and keeping you updated on project progress.

Pricing Structure

The cost of any mobile application’s development depends on the following factors: framework, app type, timeline, among others. Sharing your requirements with the developer for a project-specific quote enables better financial preparedness.

Check Their Credibility

Before hiring any mobile app development company, ensure that you go through their profiles on listing platforms like Clutch. This will help you understand whether the agency you are about to hire is reputed and renowned for their work or has a high number of bad reviews by their previous clients.

Checking all the boxes before hiring a team of app developers will benefit your business greatly. Mobile App Experts offers you a team of exceptional mobile app developers with more than a decade of experience in building scalable apps. Reach out to their team to hire app building experts and grow your business consistently.