Marketing | Articles
Google's New Ranking Signal
Google has released a new ranking signal to encourage webmasters to switch from HTTP to HTTPS...
How Video Content can help Improve your Marketing ROI
Spending your marketing dollars is often a risky investment. If you spend your money effectively....
Penguin, Panda, Hummingbird, and… Pigeon?!
Google’s latest search algorithm update was released on July 24, but without an official title....
Google Adds Webmaster Tools Verification for Google My Business
Getting a business noticed online has been a big deal- and a big challenge- since the 1990s....
WordPress Trends to Look Out for in 2014
Building fast-loading sites with flat and infinite scroll layouts and using large background images...
Getting Your Brand Noticed on Social Media
One of the best ways to say something about your brand on social media is to say it with a handsome picture...
Universal Event Tracking Launched on Bing Ads
Bing Ads has announced the launch of a new web analytics tool called Universal Event Tracking (UET)....
Mobile Usability Reports added to Google Webmaster Tools
The usability of mobile phones has been growing at a fantastic rate. Yet, there are still a great number....
Google Maps Revamps Quality Guidelines for Local Pages
As of December 1, 2014, Google rolled out an entirely new set of Google Maps quality guidelines for local pages....
GM Turning Its Cars Into Rolling (Local) Search Engines
Eat. Shop. Work. Play. These are just a few of the things GM wants to offer drivers through their new 4G LTE....
Two Best Case Studies on Brands Using Social Media for B2B
Here are 2 case studies on some businesses that decided to use social media to propagate their B2B marketing...
5 SEO Tactics to Kick-Start the New Year
Search Engine Optimization is constantly changing. Google and other search engines are continuously updating....
The Right Side of the Right to be Forgotten
In the summer of 2014, the European Court of Justice ruled that individuals have the Right to be Forgotten....
A Look Back on 2014 What Happened With Digital Marketing
It was an interesting year for digital marketing. The number of businesses offering digital marketing....
2014 Learnings: How Delivery Options Impact PPC, Conversions
Satisfactory conversion rates are what pay-per-click advertising is all about....
Citation Inconsistency Is No.1 Issue Affecting Local Ranking
Internet marketing professionals are constantly trying to keep up with updates and changes to search engine algorithms...
Creating an Effective Social Media Profile
With the amount of people using social media today, it has become the marketing tool....
Perception that Indians Can’t Write in English
Many business owners from the US and the UK are sometimes uncomfortable to outsource their content writing services....
Integrating Social Media into Your Content Strategy
Anyone with even a rudimentary knowledge of web marketing will be well aware that social media is an integral....
Creating an Effective About Us Page
An About Us page is the ideal place to showcase your brand online, but you may find that writing one is tougher....