Digital marketing is complex and has many ever evolving elements – SEO, social media, marketing automation, PPC, and more. New technologies, techniques, and unstatic Google and Facebook algorithms keep your digital marketing teams on their toes, even ours. A major part of any digital marketing agency is to closely monitor upcoming trends to ensure client’s digital marketing campaigns remain effective and generate greater ROI. Here are 5 digital marketing trends that you must consider adopting in 2019 for your business.
SEO:What is SEO: Search engine optimization (SEO) is the process of increasing the quality and quantity of online traffic. Search engine’s priority has always been quality content, which has augmented the importance of SEO. The result of a successful SEO is to get your website on the front pages of the search engines like Google,Yahoo and Bing. SEO as a Digital Marketing tool is ROI (return on investment) driven and applied to increase the overall visibility of your website. SEO attempts to bridge the gap between your business and potential customers in the digital space by optimizing your website to its full potential.
Search Engine Optimization (SEO) makes you “be found” as opposed to “finding people” for the products & services you offer.
Why does website need SEO?.
Influencer marketing:Influencer marketing is as good as a celebrity endorsement, which is far more convincing and engaging to your target audience. By tapping influential people on social media, you’re able to reach their audience with a voice that they trust. If you blend both influencer marketing and video marketing for your digital marketing campaign the results are jaw-dropping & over a period of time you will be known as a “helpful resource”, one that other companies want to work with. You must identify the most apt influencer who reaches your target demographics directly. Brands that are leveraging influencers to spread their message are experiencing nearly 10X rise in conversion rate and we definitely recommend you to invest some time here.
Artificial intelligence: Computer science defines Artificial Intelligence (AI) as a device or an algorithm that perceives its environment and takes actions that maximize its chance of successfully achieving its goals. In the 21st century, AI techniques have experienced advances in computer power, large amounts of data, and theoretical understanding, making it an essential part of the technology industry. AI is currently used across various sectors like health, automotives, finance and audit, gaming and Advertising. Let’s look at some Advertising AI tools you must consider integrating in your Digital Marketing Plan:
Augmented reality (AR):Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of computer generated display, sound, text and effects to enhance the user's real-world experience. It uses the existing environment and adds information to it, making a new artificial environment that will stun you. It is mainly used in the retail space and has been applied to professions like gaming, healthcare, online shopping, retail apps and Advertisements.
Digital and physical environments will merge making AR the primary Digital marketing tool to over perform compared to your competitors. Whether your business is related to selling products online or a physical retail store, your Digital Marketing strategy needs to embrace this technology.
Content and Infographics:A new Digital Marketing wave has been describing the convergence of info-graphics & Content Marketing. Today, these two industries have become inseparable that yields wonderful result. Use great content to maximise traffic to your website and use captivating infographics to keep the visitors engaged, resulting into a conversions.
According to The Global Leadership Forecast 2018, “Organizations with digitally savvy leaders, will outperform those organizations with less digitally capable leaders in 2019”. So now you know where to channelise your effort and budget for Marketing. What worked in 2018, may not work in 2019. Things are getting outdated sooner than before. Technology is more refined and with innovations like machine learning and artificial intelligence knocking at the door, we are going to be on a crazy rollercoaster.
If you find it difficult to keep up with these digital marketing trends, we are a digital marketing agency catering to all your digital marketing needs. At iDigitize, we take pride in being among the most innovative and trendy digital marketing agencies in Mumbai. Regardless of the size or the area of your organization, our team of talented wizards will help you have an edge above your competitors.