How To Build Buzz On Social Media For Your New Product

Business is something that cannot be stagnant. Sure, you are selling your authentic items, but if you are not upgrading your items’ quality and trendiness, your business may not last long. Why? Well, each year, thousands of ambitious entrepreneurs start new businesses and some of them may start new businesses in the same industry as yours, which means, you will find even more competitors trying to be the number one in your industry. Each of them thinks they have to come up with something new that no one has ever done before because their competitors will not stop at nothing doing their best to be the best in the industry. For that reason, many people in the business world always invent something new to spice up their products or services. Yes, just like that new flavours you have seen at Wingstop, or that new collection for summer makeup from Anna Sui, businesses launch new products or new services to keep their customers interested. However, while taking big efforts for new creations is quite challenging itself, launching the new products is more difficult than that. New product launch is often difficult because most people may not be aware of it unless they are physically visiting the offline store. Fortunately, in this era, things are made easier with social media. I’m not saying social media can immediately give you direct results for your business, but you will feel it in the long run. Are you a business owner looking to launch your new product and get as much audience as you can? Well, first, you have to build buzz on social media to boost your new products. How? Keep reading to find out!

First of all, countdown timer

Countdown timer is ideal for counting the days before the products launch to boost people’s curiosity so they are ‘sparkled’ with anticipation. You can create your own countdown timer by saying, for example, “4 days left before this wonderful product comes into your world!” Or you can use real countdown time that goes live on your business social media account. Instagram is one of the best social media platforms for that feature. You can make Instagram stories using countdown timer sticker to inform your followers about your new product and its benefits as well as why it is special so that you can make them wait for it excitedly.

Buzz won’t buzz without some influence

I know everything is staged when it comes to advertisements. However, you might need it to grow your audience. How, then? It’s by hiring some social media influencers. As time goes by, everyone becomes celebrities in their own way especially on social media. They are the people who may not appear on TV like real celebs do, but they have their own audience and the number of their followers may even become close to the real celebrities’ out there. Sure, you may hire real celebrities to do some buzz marketing for your new product, but it wouldn’t be a good idea for you if you are just starting out a small business as it may cost you a lot for just one celebrity. You can opt for social media influencers with 10k-100k followers for a start. Each person may offer different prices, but if you hire social media influencers who have 10k-100k followers, you can hire more than one influencer at once. If you do this, you can reach more audience with different types of groups of interests.

Create mystery around the product

I can’t deny it; mystery indeed attracts curiosity. People wouldn’t bother coming to see what’s new if they already knew. Before showcasing the new product, make sure you don’t reveal too much about your product. Simply tell the details of its benefits and why people might need it. As for the physical appearance of the product, keep it a mystery. Another way to make it fun is by giving your audience a sneak peek of your new product by showing a half of your new product picture. This will prompt your audience to keep checking on your business social media profile. You can also create behind the scene videos to demonstrate the benefits of your new product without making it look so obvious.

The important principles of promoting a new product are mystery, newness, anticipation and excitement. Once you know those keys and how to distribute them, your business will do just fine. You have to understand that once you start your own small business, your job is not done yet. When a business is running, your job is to keep them running by constantly bringing something new to your business.