Content Marketing Terms You Should Know For Your Business

When it comes to content marketing, most business owners nowadays know the importance of content for their business. However, not many of them know the real meaning behind it and what they can do to boost and improve their content marketing strategy because they simply don’t understand content marketing at all – from the basics to the complex ones. Don’t worry; in this article, I can help you get a better understanding of content marketing through the terms I am going to describe here. Keep reading to learn more about content marketing terms you should know as a business owner!

A/B Testing

According to “Harvard Business Review”, A/B testing is the process of comparing two versions of something to see which performs better. For example, you might publish a blog post with two different headlines to see which headline generates the most clicks or engagement. It’s one of the great content marketing terms to know as you will likely hear it a lot. And yes, even after creating content, you should test it first.

Analytics

“Oxford Dictionary” defines analytics as “the systematic computational analysis of data or statistics.” Analytics is one of the “must-know” content marketing terms as it shows you how many people are clicking on your content, where they are clicking, and what they do after visiting. It’s basically how you justify your value to your brand.

Blog

A blog is a platform with various information, stories and helpful writings published online. According to ProBlogger, the content on a blog is arranged in chronological order, with the newest posts appearing at the top of the page. Although blogs were once largely personal things (the online version of a journal or diary), many brands now use them to connect with customers and publish content (including text, videos, and images) that their customers will find relevant and useful. Having a blog is important for business in order to increase and improve brand awareness as well as build trust between a business and its buyers.

Buyer Personas

Buyer persona is also known as marketing personas. Believe me, this is another one of the content marketing terms you need to know. According to Hubspot, buyer personas are fictional, generalized versions of your audience. Creating buyer personas helps you to figure out the type of tone to use in your content, the type of topics to write about, and the formats that will best appeal to your audience. By creating a buyer persona, you can help yourself find what your customers need from your business.

Call-to-Actions (CTA)

Call to Actions or CTA, prompts users to perform a certain action or visit a specific page. In short, CTA is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Yes, it is that important. When used correctly and effectively, a CTA enhances a site and improves business.

Interactive Content

Interactive content can actively allow you to engage with customers without you having to come in person. Instead of simply asking a person to read a blog post or watch a video, interactive content asks them to participate. Types of interactive content include surveys, quizzes, and multi-media articles – ones that people like more than just a regular writing.

Content marketing strategy is not only about what we write, but it is also about what we show people about our business. For that reason, ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.