Marketing in 2025: Five Key Trends Driving the Future

Traditional marketing axioms no longer apply in today's digital age. To remain relevant, marketers must arm themselves with the right tools and stay on top of emerging trends.

Working in marketing at the moment is one of the most exciting and challenging times. Getting people's attention and connecting with today's digitally-savvy consumers to get the message across is no easy task. The challenges are numerous; today's consumers have multiple touchpoints to make purchasing decisions, short attention spans, and fierce competition.

Further segmentation is more complex than ever, as the same consumers can buy a product at a high or low price. For example, customers who prefer the cheapest flight may purchase the latest version of an Apple phone or watch.

Traditional marketing axioms no longer apply in the face of rapidly changing customer expectations. Marketers face new challenges in this new era. They must not only be creative to deliver relevant messages, but they must also deliver them to the relevant customer via relevant touchpoints. Marketers must arm themselves with the necessary tools and stay on top of emerging trends.

With the marketing landscape undergoing a tectonic shift, the near future looks very different from the present.

Let's take a look at the significant trends that will shape marketing in 2025.

An approach based on AI-first:

AI and machine learning have been at the top of every marketing trend list for a long time, and rightly so. AI and Machine Learning bring massive benefits to marketing, from enabling more accurate, real-time analytics and measurement to improving customer experience and support, optimizing product line pricing strategy, and minimizing customer churn. 

According to Forbes, 75 per cent of enterprises that used AI and Machine Learning in 2018 could increase customer satisfaction by 10%.

AxisMobi is an Intelligent Marketing Platform which uses AI-based technology to design digital strategies and catch progressive opportunities. 

AI-powered chatbots, which can understand complex requests and personalize responses, are being hailed as the next big thing in customer relationship management. According to Research and Markets, AI-based chatbots can handle more than half of customer queries, and the global AI-enabled market is expected to reach $2.2 billion by 2024. As technology advances and new applications emerge, the 'AI-first' strategy is expected to become the new normal in marketing by 2025.

The Emergence of Voice Marketing:

The growing popularity of voice assistants has created new opportunities for marketers. Marketers see voice-enabled technology as a tool that can help them take personalization to a new level because it allows for contextual interaction with users. According to Juniper Research, voice ad spending could reach $19 billion by 2022. While there are currently no actual use cases because the voice is still in its early stages, the engagement, target reach, and interactivity potential offered by voice marketing provide a business value proposition that marketers cannot afford to ignore.

Virtual Reality Will Have a Big Impact: As marketers seek tools that provide a more engaging, interactive, and personal experience, virtual reality emerges as a clear winner. By enabling engaging storytelling, virtual reality allows users to connect with a brand in ways that traditional media cannot. It brings the brand closer to the customer and helps to strengthen brand loyalty. Leading automobile and smartphone manufacturers are already pioneering virtual reality to provide a 360-degree interactive experience. As the virtual reality market grows (from $7.9 billion in 2018 to $53.6 billion in 2025, according to Market and Market Research), virtual reality will become a standard component of marketing campaigns by 2025.

Data will drive critical marketing decisions:

Broadcasting to a large, untargeted audience will become obsolete, and data will be at the heart of marketing strategy. Data is all around us, providing critical insights into customer expectations and purchasing patterns. As more devices, from cars to home appliances, become connected, brands will have the opportunity to create more innovative, customer-centric communication. By 2025, marketers will be slicing and dicing metadata to gain actionable insights and deliver highly targeted marketing. To target customers with the right message at the right time on the suitable device, brands will use complex combinations of personal, location, and environment data.

The potential of blockchain will be investigated:

Blockchain, the latest buzzword, is being promoted as a technology that can potentially transform many industries. Marketing is no exception. Marketing can use blockchain to address some of its most pressing concerns and challenges. Resolving privacy concerns, increasing transparency in identifying bots, and increasing consumer trust are vital areas where the blockchain's potential is currently being assessed. Adoption will be fraught with difficulties, pitfalls, and learning opportunities, as with any new technology. However, by 2025, expect to see some innovative blockchain use cases.

The mantra that will shape future marketing trends is 'Everything for everyone, customized.' Technology will emerge as the core fabric of marketing to listen to and understand customers' demands and meet their expectations.

ABOUT US:

Axismobi is an extending programmatic platform focusing on various major markets. Advertisers may examine the conversion rate and click-through rate of programmatic traffic in the performance Data pool. 

Our objective is to deliver quality programmatic traffic, data-based focused on visualization, and self-served optimization functions based on artificial intelligence integration.