Accenture Song To Acquire Mindcurv To Expand Composable Commerce Capabilities
Accenture's acquisition of Mindcurv enhances their global commerce services, expanding digital engineering
Accenture, a top global professional services company, has agreed to acquire Mindcurv, a German-based cloud-native digital experience and data analytics company. Mindcurv focuses on composable software, digital engineering, and commerce services for clients in various industries such as manufacturing, retail, consumer goods, life sciences, and chemicals. This acquisition, from private equity firms Genui and Primepulse, will further enhance Accenture Song's commerce services on a global scale.
Mindcurv, established in 2011, is well-known for offering comprehensive digital experience services to prominent European clients. As a certified member of the MACH Alliance, Mindcurv assists businesses in creating and implementing innovative scalable digital experience platforms. With operations in multiple countries, the company excels in delivering tech-enabled innovation through an integrated approach.
The ecommerce industry is rapidly expanding and is projected to surpass $8 trillion worldwide by 2027. Despite this growth, only 20% of companies are achieving both revenue growth and profitability. By leveraging the expertise of Accenture Song and Mindcurv in composability skills, data, and AI capabilities, clients can enhance their commerce operations and close the profitability gap. These capabilities enable personalized experiences at scale, enhance customer loyalty, and boost sales.
