How To Beat Big Brands With A Better Strategy

It seems as though big brands have taken over our lives. When we make purchases (or suggest something to a friend or a family member), we think of a certain brand right away. Some have even gone to the extent of positioning their lifestyle to match the brand they patronise.

These big brands use several marketing campaigns in order to get their product out into the world. Such marketing schemes would spread all over from television, the internet and magazines, thanks to their huge marketing budgets.

For small to medium companies though, this isn’t always true. Only rarely will a person recommend, much more know of, a certain product that is offered by a small business (or even a local one). The same can be said with its marketing, having very little to no budget at all.

However, thanks to the internet this can change.

The world of the internet is this free, beautiful, borderless place where anyone with a computer (or even a mobile phone or tablet) and a fully functioning internet connection can visit.

This is precisely the reason why many small to medium businesses turn to the internet when they are designing their marketing plans. However, it is important to note that putting up a social media account (even if you made one for each social media platform available) and a website is not enough to market your product. You will never be able to beat big brands relying only on that.

You need to up the ante by including Search Engine Optimisation (SEO).

What is Search Engine Optimisation?

SEO is the process of gaining organic website visitors. This is done by making sure your website ranks in the search engines; that is when people search for a business that is like yours (or what you offer), they can find your website in the 1st results page.

This process is free of charge which means you do not need to shed any amount of money by paying Google, Bing, or any other search engine for them to include you.

There are several things you need to do in order to have a successful SEO strategy that would beat big brands.

Improve the Website Performance

With everything going at high speeds, no one has the luxury of time to wait for your website to load. Many website visitors would feel impatient and exit a website because it takes too long for the pages to load.

To do this, make sure the images you attach in a page are resized and compressed. When your images are large in size, they usually take a longer time to load and will hamper the overall performance of your website.

It is also worth noting that both the website clicks and the duration of time people linger in your website affect your overall ranking in search engines.

Additionally, you need to make sure your website is responsive. This means that your website can be viewed (and viewed properly) regardless of the type of screen used - desktop computer, laptop, or mobile phone. There are websites that can only be viewed properly through desktop.

If you are unsure whether or not your website is responsive, you can always check it at Google’s Mobile Friendly Test. It is important that your website will be able to properly shift from the different screens because the past years have shown how more and more people prefer using mobiles to do their search.

Since then, Google (and the rest of the search engines) have been taking notice and has given mobile search the same importance as desktop searches. This means that mobile searches can impact your ranking as well.

Building Strong Backlinks

When mentioning SEO, you should never leave out backlinks. In the real world, this is similar to networking and making connections with other people.

For website businesses, backlinking is extremely important to establish your brand’s reputation. When you have a strong online reputation, you will be able to dominate in your field because it shows how the rest of the businesses in your field trust your product or service.

Although backlinks will technically not increase your website ranking, this will help in being able to widen your audience reach through your connections.

Proper Keywords and Strong Content

Similar to backlinks, keywords are almost synonymous to SEO already. Keywords (or key phrases because of the voice search) are the words or phrases used by people when searching for something online.

That said, you need to identify the high volume keywords used for the business or product you are offering. If you are successful in distinguishing the keywords you will need to use, the next step is incorporating the keywords to your articles.

In doing so, you need to be able to use these keywords in your article naturally and should not at all make it sound like it has a purpose to serve when in actuality they act as a signal flag to search engine crawlers making sure they understand the point of the article.

SEO Plugins

If you are using a WordPress website, there are SEO plugins you can take advantage of. Of course, you still need to do all the other necessary things to improve your website but having an additional plugin is never a bad thing.

There are several SEO plugins available for you to choose from. It’s certainly best to conduct a thorough research on these and understand which one best suits your website and business. Choosing one because of its popularity is not always wise because some plugins may be incompatible to your existing website set up.

Conclusion

As you can see, there are many steps you can do to improve your marketing strategy through SEO that can help you beat big brands.

Although it is possible to attempt SEO on your own, there are experts that provide their services to small to medium businesses like yours. Australian companies like Low Cost SEO has laid out different packages for each of the SEO services that they provide for Sydney locals and foreigners alike. Each package is designed specifically to meet your needs or the needs of your client. Check them out here https://lowcostseoplans.com/SEO-Packages.