Beware of Guest Articles: Avoid Penalisation with These Tips

One of the preferred ways to promote a site and build links is to use guest articles, but as this is becoming increasingly popular, people have invented ways of abusing it as a tool. In turn, this has made people sceptical about this technique, and those with an aversion to risk tend to avoid it.

Despite this, when guest articles are done correctly they are extremely valuable, and a great way to increase your website’s profile. An affordable SEO package will have all of the information you need when it comes to using guest articles, but here is a brief introduction.

Why Some Get Penalised

Google places a heavy reliance on outbound link patterns between sites when it is trying to establish spam networks, and it is thought that some guest article projects are unsuccessful because they are placed in sites with poor outlinks.

Spam sites create larger networks consisting of the same spammy sites, and even if you link to a normal webpage, these networks can still form and be picked up by Google. Normal sites don’t link to spammy ones, and so don’t usually exist within these networks, so it is possible that they could get away with bad practice and only end up having their links devalued.

Google maps out everything leading to the spammy sites, identifies pages that are not legitimate and removes them from the rankings – be careful, or it could be you next!

Tactics to Avoid

There are several things to avoid if you don’t want to have your guest articles penalised. Here are a few of them:

·         Don’t keyword enrich your anchor text.

·         Go easy on links back to the site you are trying to promote.

·         Don’t place articles on sites that ask for payment for the publication.

·         Don’t put promotional links in the body of the article to be published.

·         Don’t copy competitors. They might have good rankings but this could be for any reason. Google considers many other factors when it ranks content.

Build Article Links Safely

Staying safe while building links is paramount and when it comes to guest articles it is best not to use them solely as linking tools. Try to make them more of a promotional tool and as a way of getting your business out there. The more people that know about your service, the demand for your site increases and Google starts to notice. Google ranks pages that are in high demand and that provide answers for its users.

The general advice is to focus more on your product and service and getting information out there. We will never fully understand the way Google works so it is more beneficial to use guest articles to increase awareness.

There are some excellent affordable SEO companies out there, so get in touch with one and they will be able to help you build your website and increase its visibility. An affordable SEO package will include advice on how to most effectively use guest articles and other tools that will see your business go from strength to strength.

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Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. If you’re looking for affordable SEO for your businesses that will help boost your Google rankings, conversion rates and overall quality of your site, this could be the company for you.