Things a Great SEO Company Will Do For You

Hiring an SEO company is a fantastic way to get your business on track and to start seeing a huge influx in customers. Having a website is like having a living breathing piece of advertisement for your site that people will actually go out of their way to find and that allows you to show all the best aspects of your business.

However just hiring an SEO company isn't enough – you need to make sure that you hire the very best SEO company possible and that you get a great service so that your money goes as far as possible and you start to see great returns. But how do you know if your service is a great SEO company or just an average one? Here we will look at some of the things that any great service should take care of...

Staying Up to Date

SEO is constantly changing. Every aspect of the technology industry moves fast, but SEO is one of the fastest of them all because it's completely reliant on third party software – namely Google and to an extent the social networks. This means that if Google changes a policy or their algorithm, suddenly the whole practice of SEO is thrown into disarray and it becomes necessary for us to do everything differently. Thus a great SEO company will be constantly reading up on the latest techniques and practices and as such they might talk to you about things like 'Google Penguin' and 'Semantic Search'.

Showing Integrity and Future Proofing Your Site

Some SEO companies just want to make a quick buck and so will try and pull the wool over your eyes by just building you tons of keywords and filling your site with poorly written articles. There was a time that this could get some short time results (though not any longer), but even then this came at the expense of your reputation and didn't give those sites much of a future. A great SEO company will constantly emphasize the importance of quality over quantity and will be keen to hire the very best writers and to work with the very best partners and blogs to make sure your brand and your reputation are protected.

On Page and Off Page

There are two kinds of SEO – 'on page SEO' and 'off page SEO'. The latter is what most of us think about, and this means getting lots of links pointing to your website that will help make your page rank higher and get it seen by more visitors. The former however is also very important and this means redesigning your site in such a way that Google is more easily able to search it. A good SEO expert then will be able to code and design as well as write and sell.

Discuss Strategy

The best marketers won't just try and get you exposure, they'll try and get you targeted exposure within a time frame and budget that you describe. The best SEO companies then will discuss with you where you want your website to go and who you want it to be seen by, and they will help to develop your keywords based on that.

Wesley Joshua works at Rankfirst, for more information about their products and services click here