The Stupendous Impact of Google Authorship on SEO

Although there are several search engines that are operational on the web, none of them commands the authority that Google does. In keeping with its reputation, Google constantly keeps upgrading and changing its ranking algorithm in order to make the SERPs more accurate.

In the initial days of SEO, all links were treated equal. However, as time passed and website owners began using unscrupulous ways to stuffing links in their websites simply for the sake of increasing their rank, Google changed its algorithm and began to evaluate the worth of every link before ranking. Ever since then, Google has made thousands of changes in its algorithm. The latest Panda and Penguin updates have been the biggest updates till date. They managed to send websites on a roller coaster within almost no time.

So, it is very important to recognize elements that can add reliable value to your SEO. Google Authorship is one such element that has gained a lot of prominence in the recent times. If you understand and optimize on it, Authorship can have a tremendous effect on your SEO efforts.

What is Google Authorship? 

Google Authorship is a feature that helps you connect all the content you write online to your Google profile. So, in a way, you are taking ownership of all the content you publish under your name. Well, if you are a ghostwriter, you cannot link your published content because you are not its owner.

How does Authorship help SEO?

One of the biggest benefits of Authorship is its fight against plagiarism. If your content is linked to your Google profile, no other person on the web can copy-paste any part of it into his or her own web page. If Google finds out that there has been content theft, the thieves are penalized heavily. Their websites fall from rank. Authorship has tightened the noose against duplication of content. Since Google gives such a lot of importance to original content, establishing ownership for your articles can get you higher ranking. 

Strengthen SEO with author rank

In Google Authorship, you have a thing called Author Rank. This is the ranking given to authors based on the quality of their content as well as their online persona. For this, you need to strengthen your Google profile on a regular basis and publish only the best quality content. Better the quality, higher will be your rank. In the recent times, it has been seen that highly ranked authors receive better rankings for their online content when compared to authors who are not a part of G+ circles.

Better traffic and better ranking

Signing up for Google Authorship gives you good benefits because the exposure you receive on SERPs is high. As a result, the traffic being diverted to your website is greater. In the SEO circles, it is a known fact that more the traffic, better the rank.

Additionally, now that Google has also begun evaluating the source of traffic, you stand to benefit by using Authorship because traffic diverted from these search results has greater prominence.

So, understand the importance of Authorship and enhance your website ranking.

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