ESSENTIAL TYPES OF PPC CAMPAIGNS

What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market.

Types of PPC campaigns

Here, in this section, we are going to explore the different types of PPC campaigns that you can weave into your digital marketing strategy for your enterprise.

Search

Search-based PPC campaign Ads are those that appear in SERPs.

What exactly are they? Search-based PPC Ads typically appear in the top left or right-hand corner of a search results page and they include a clickable headline, URL, and body copy respectively.

Display

PPC display Ads are arranged in a similar format to search-based campaigns which include a visual element to help improve clicks and engagement for the website.

These types of PPC Ads include imagery or graphics often in the form of banners which are more like visually-engaging designs

Remarketing

PPC-based remarketing Ads are usually presented in a display-style Ad format, but they are designed or programmed to reach customers that have previously engaged with a specific landing page, service, or product from your platform.

Sponsored Social

Paid or sponsored social media Ads work in a very similar way to search Ads as you can add your content and set your Ad parameters thus launching your campaign.

Social media Ads are specific to each platform such as Facebook, Instagram, Twitter, LinkedIn, etc. and you can view each channel’s analytics data to measure your overall PPC performance.

Video

You know enterprises use paid video Ads for search engines as well as various social media platforms such as static ads, paid video ads that are highly-targeted and include a headline, body copy, a CTA button, and of course, engaging video content to entice users to engage.

Shopping

Paid Google Ads are highly-visual and appear in a carousel kind of format above the main search engine results list. These Ads are served to users based on their search or shopping intent and typically feature the product price, headline, and brand name on them while being marketed.

Remember, PPC requires knowledge of how the process works overall which commands a great deal of planning and research if you want to get the best ROI from your efforts.