Heap Recognized As A Leader In Analytics In Snowflakes Modern Marketing Data Stack Report

Heap, a leading data and analytics insights provider, has been recognized as a leader in the Modern Marketing Data Stack 2023, a report executed and launched by Snowflake, the Data Cloud company. This report identifies top solutions used by Snowflake customers to leverage the Snowflake Data Cloud in marketing, ultimately aimed at identifying, serving, and converting prospects into loyal customers. It draws insights from approximately 8,100 customers as of April 2023, highlighting key trends and categories in the marketing data stack. Heap has received recognition as a leader in the analytics category for the second consecutive year.

Heap's position as a leader in the analytics category underscores its widespread adoption among Snowflake's customers. Heap's strength lies in its low-code integration capabilities, enabling customers to swiftly gain insights into customer behavior and take prompt action. This has led to improved user experiences, increased satisfaction, and enhanced lifetime customer value.

Rachel Obstler, Chief Product Officer at Heap, emphasized the significance of accessible insights in marketing: "Through our partnership with Snowflake, customers can enhance their digital experiences and accelerate business growth through access to a complete set of behavioral data and data-science-driven insights. As we continue to innovate and support our customers, our focus is on making insights even more accessible, so companies can fully understand their users’ experience."

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