B2B vs B2C Marketing (What Are the Differences?)

B2B or business to business comes first. Well, it's a business that sells its products to other businesses, of course, and the same goes for B2C or Business to Consumer, a business that sells its products or services directly to the consumer. Now, when I started marketing, I first had to learn everything about the market from B2C. What do most people think of when they see an advertisement on television, or hear something on the radio, or see something online. I remember wondering why this stuff was where I took it, this class had already studied marketing for years and built a successful agency, and already advised some of the brightest minds in marketing around the world. I've also been in sales and marketing in the B2B and B2C industries for years, selling everything from shoes to airplanes. And I knew the concept they were talking about in the manual. It just sounds interesting but with little real application. Sure, there were great gyms and important things to learn, but that was just too much for an avowed marketing geek, and no one ever built a business dealing with B2B networking. Here's the thing, whether to be or B to C marketing is marketing. And marketing is little more than communicating how your business, product, or service can help solve your customers' problems. Don't make it too complicated. Let's first take a quick look at the differences. Business-to-business industries generally share the following characteristics. They have fewer customers, larger orders, higher value orders, longer decision times, and generally a longer relationship is established to see business. On the other hand, you typically have more customers, smaller orders, lower value orders, shorter decision times, and shorter transaction times and relationship times. Now, of course, there are exceptions to the rule, like B to B in some cases. Businesses may have lower-priced items and some B2C businesses may have higher-priced items, but in general, the criteria work very well. B-to-B marketing typically focuses on fewer but larger customers and B-to-C marketing on more but smaller customers. For B-to-B marketing, that means you'll have a little more incentive to add a little more weight to your pitch. Because you have to market to fewer customers if you want to see type marketing, well, you're going to want to make sure your message has a bit of a broader appeal because you want them or the customers to stand out. But that's where people and those manuals start to go. Here's the cold hard truth. People like to do business with people, not companies. So even though we're talking about the mass of names, listen up. It's always the people behind these companies who make the purchasing decision, which means there's no point in throwing away common sense and replacing it with business. Increase your marketing. This is especially true today when customers have become increasingly skeptical, jaded, and cynical about marketing in general. They saw it all and were burned several times by marketing hype, trick claims, and over-promising, under-delivered products. It's like a real authentic person. This means removing inauthentic, rigid, rigid marketing messages and replacing them with real, honest, human communication and all of its messy, beautiful shine. That means more smartphone videos and fewer Hollywood productions. Oh, hello there. Conversational style email marketing and less devoid of personality. Talking business means removing such words from all your marketing and replacing them with words that people use instead. Perhaps like collaborating, it means caring about the person on the other end of the call, email, or social media post. And that means treating customers, not as commodities or assets. But a bubble means being a human being and striving to serve people the best you can. And when you do it with good intentions, because you really can't stand this stuff, well, a weird thing starts to happen. You will find that your marketing will be much more effective. It's also much more fun and easier to create, and you'll find that your audience will start to overlook any little flaws or mistakes you've made in the past that people quickly jump on. People are much more willing to forgive others when they realize they have the best intentions at heart. Some of the best B2B and B2C marketing programs I've ever created and seen have gracefully crossed the line between professionalism and accessibility. Authentic, yet committed and results-oriented. Authenticity and humanity do not mean sacrificing professionalism.