Online Promotion | Articles
How Many Ad Placements Should You Have In Your Email Newsletter? (Part 2)
In the previous article, we have described the four common types of ad placements in a newsletter. ...
How Many Advertisements Should You Have On A Web Page?
The number of advertisements that a publisher should have per page depends on a variety of factors,...
How To Design A Good Ad Banner
Ad banners are the oldest and still one of the most popular forms of advertising that are used to promote products...
How To Design A Good Ad Banner (Part 2)
Even though there are many newer ad formats, banner ad serving is still one of the most popular because it is simple...
How To Fight Against Click Fraud
Click fraud is a type of fraudulent activity that occurs when a person, automated script, or computer program...
Impact Of Ad Blocking On Advertisers And Publishers
Ad blockers are software programs that prevent advertisements from being displayed on websites. ...
Impact Of Ad Skipping On Advertisers And Publishers
Ad skipping refers to the practice of users skipping or avoiding ads when watching online video content. ...
Issues For Publishers With Wrong Ads Showing On Their Websites
Publishers face a range of problems when unexpected ads show up on their websites. ...
Issues For Publishers With Wrong Ads Showing On Their Websites (Part 2)
The presence of wrong ads on publisher websites poses issues that can have far-reaching consequences including negative ...
Opportunities And Challenges Of Video Ad Serving During Live Events
Live events such as sport broadcasts, music concerts, game streaming, seminars and conferences provide great ...
Opportunities And Challenges Of Video Ad Serving During Live Events (Part 2)
We discussed how video ad serving can help build your brand with measurable results. ...
Problems With Click-bait Advertising And How To Avoid Them
Click-bait advertising is a type of online advertising that uses sensational, misleading, or controversial headlines...
Problems With Click-bait Advertising And How To Avoid Them (Part 2)
Using click bait in ads is problematic because of misleading content and ad fatigue. ...
Seo Services Pricing | How To Find The Right Price For You
When it comes time to choose the right SEO company, you should know what is included in SEO services pricing....
Serving Ads During The Holidays
The holiday season can be a busy and lucrative time for businesses because it is an important time for advertisers...
Serving Ads During The Re-opening Phase
During the course of the pandemic, businesses were forced to change the way they do pretty much everything. ...
Serving Ads During The Re-opening Phase (Part 2)
Some of the changes made during COVID will remain in place, but others will need to be revised as businesses...
Serving Ads For Investment And Insurance Advertisers
When you think about the essentials in life, you immediately think of things like food, clothing, and a roof over...
Serving Ads For Investment And Insurance Advertisers (Part 2)
Risk is everywhere and for that reason, there are all kinds of insurance products available for purchase. ...
Social Media Marketing Trends 2022
Social Media has become the topmost priority for not only personal use like updating personal but also professional use...